Policy Impact augments its active and long-standing public affairs services with a growing government affairs practice, including lobbyists experienced at the state and federal levels.

Partners and principals at Policy Impact have served at the highest levels of the federal government—on Capitol Hill and within the Executive Branch—and know how to work within the complex political environment to move legislative and regulatory initiatives.

Our government affairs professionals maintain strong relationships with opinion leaders, industry groups, lawmakers, and staff in key areas, including health care, taxation, communications, intellectual property, appropriations, defense, trade, and international affairs.

Combining government and public affairs functions, Policy Impact principals have been instrumental in successfully promoting major legislative initiatives on behalf of clients both domestic and abroad, often creating powerful coalition groups in combination with aggressive public relations to promote legislation or—when necessary—stop it dead in its tracks.

Policy Impact provides a full line of commercial services to corporations reliant on strong government relations, as well as companies focused on the consumer marketplace.

From market analysis and research to business plan development and investment and on to marketing and roll out, Policy Impact has the expertise, experience, and resources to help corporations build valuable relationships with key government and industry leaders, as well as consulting and production services, to provide clients with turnkey solutions for comprehensive business development.

Policy Impact has helped clients of all sizes—including small commercial enterprises like Mammoth Golf and Sweet Success Enterprises, as well as mid-size companies like United States Pharmacopeia and Cirrus Health and billion dollar global corporations like General Motors and Hutchison Whampoa—by developing customized solutions to every marketing, communications, and business development need.

Policy Impact offers total business, political, and government communications solutions, from message development to timely delivery and global dissemination.

Policy Impact maintains state-of-the-art resources to determine what message is right, build it into the fitting medium, and make it resonate with its intended audience. We have kept a CEO at the corporate vanguard within a multi-billion dollar company, broadcasted compelling and memorable messages to the world, and managed crises at multiple levels. No communications need is beyond our reach.

Policy Impact provides clients of all sizes services ranging from sophisticated electronic focus group services and campaign planning to speechwriting, media training, film and video production, graphic design, printing, website development, and media buying. And if a single voice is not enough, Policy Impact can build coalition support to promote policies, marginalize critics, increase brand awareness, and move legislative initiatives.

Our partners and principals have decades of experience working as journalists, press secretaries, speechwriters, and strategic communications professionals, maintaining excellent relationships with opinion leaders and key journalists at major newspapers, television networks, journals, and magazines. They and their clients appear regularly on major network news and commentary programs.

Policy Impact complements its corporate business development and strategic communications services with a range of customized communication training seminars designed to give spokespersons—be it the CEO or local plant manager—more effective communication skills.

It takes more than a good speech or news hook to effectively convey an organization's key messages. Whether the occasion be a shareholder’s presentation or an interview with a major network, it is vital that spokespersons are prepared with the necessary skills and techniques to deliver the bottom-line numbers or key sound bites that make the nightly news. New formats and ethics, the World Wide Web and Internet, a spectrum of 300-plus cable channels, and the rising expectations of a multimedia generation are changing the communications marketplace. Organizations need to understand and master these changes to ensure that they are effectively conveying the impressions and messages that support their broader goals and objectives.

Toward that end, Policy Impact's day-long training seminars are custom-tailored around a client's specific needs:

• Media Interviews (Print, Radio, Television)
• Television and Radio Talk Shows
• Press Conferences, Media Briefings, and Editorial Board Meetings
• Testimony (Congressional and Courtroom)
• Presentations (Corporate, Public Hearings)
• Speech Delivery
• Message Development
• Crisis Communication

Policy Impact offers half-day refresher sessions for "graduates" of our one-day seminars, as well as advanced sessions on the media (e.g., how a television story is produced), multimedia technology, and advanced presentation skills. Courses are taught by Policy Impact professionals seasoned in the communication challenges facing today's businesses, organizations, and institutions. We employ personal instruction and highly realistic exercises to coach, train, and help clients develop effective communication skills.

As part of Policy Impact’s complete line of services, the firm provides award-winning advertising solutions in all media—film, video, print, direct response, television, radio, and new media.

Policy Impact maintains in-house technical resources and expertise to move quickly and cost-effectively on any advertising project, whether it is a series of commercials for a coalition promoting congressional action, a national branding campaign for a new consumer product, or an international effort to manage a crisis.

When other communications companies take weeks and months to develop, focus, hone, and deliver the right message, Policy Impact can cut the turnaround to days—and even hours, in certain cases—through its comprehensive in-house resources and strategic alliances that provide everything from opinion research and electronic focus groups to studio production, editing, and full-service media buying.

The ability to turn around major advertising projects quickly sets Policy Impact apart from other public relations and advertising companies, making it invaluable and essential in the heat of a major political or marketing initiative.

Through valuable strategic alliances, Policy Impact Communications provides clients with comprehensive grassroots and grasstops services, including major coalition development for political and commercial activities.

Working seamlessly with national grassroots organizations, Policy Impact builds powerful synergy for action in the legislative and regulatory processes, using specific demographic groups such as senior Americans, as well as education, business, family, consumer, and health care coalitions.

These large grassroots and coalition mobilization efforts serve client interests in political campaigns and issue advocacy, in addition to policy development, adoption, and implementation.